Create Dynamic Member Marketing with Gym Insight + Mailchimp (Practices)

Gym Insight allows you to easily create and send dynamic content to your members.

Need to create a Mailchimp account or set up the API?  Read How do I set up Mailchimp?

Gym Insight makes it easy to create and send dynamic, personalized content to your members by syncing key member information directly with Mailchimp.

When you connect Mailchimp with Gym Insight, the following fields are automatically created and synced within your Mailchimp Audience:

• ACCOUNT_NO — The member's account number
• STATUS — Account status: Green, Yellow, Red, Canceled, or Collections
• BIRTHDATE — The primary member's birthdate
• V_PAST_MO — Total gym visits in the past month
• V_PAST_QTR — Total gym visits in the past quarter
• V_PAST_YR — Total gym visits in the past year

Use Audiences to Create Targeted Segments in Mailchimp

Once this information is synced, you can use these fields to create Segments in Mailchimp based on the type of message or campaign you want to send.

This means you can send personalized emails that automatically target members based on the information in their Gym Insight account—without having to manually sort your members.

Use Status to Engage/ Re-Engage Members

• Canceled Members:

  Send a personalized "Sorry to See You Go" message and create ongoing win-back campaigns designed to bring former members back.

• Yellow or Red Status:

  Send a friendly reminder encouraging members to update their payment method or resolve their account.

  
  

• Green Status:

  Create campaigns specifically for active members, such as seminar announcements, special events, class updates, promotions, and more.

Celebrate Member Birthdays 🎉

Use the BIRTHDATE field to create automated birthday messages for your members.

You can target:

• Green, Yellow, and Red — Current members

• Canceled — Former members who may be great candidates for a win-back campaign

  
  

A simple "Happy Birthday!" email is an easy way to stay connected and make your members feel valued.

Use Visit History to Boost Retention

Your members' visit history gives you another powerful way to stay connected and improve retention.

Use V_PAST_MO, V_PAST_QTR, and V_PAST_YR to create campaigns based on gym activity.

Low Visit Activity:

Send a friendly check-in:

"We haven't seen you much lately! How's everything going? Let us know how we can help!"

High Visit Activity:

Celebrate their commitment:

"Congratulations! You've reached 100 visits this quarter! Keep up the great work!"

These automated messages can help you stay connected, celebrate progress, re-engage inactive members, and prevent cancellations—all while saving your staff time.

Turn Your Member Data Into Marketing Opportunities

With Gym Insight and Mailchimp working together, your member data becomes a powerful marketing tool. Create targeted campaigns, automate follow-ups, celebrate milestones, and reach the right members with the right message at the right time.